2024 YSPH Overview
My Role: Layout and Design
Tools: Adobe InDesign, Adobe Photoshop
Timeline: March 2024
Background
Our team was tasked with creating a concise informational publication for the Dean to bring to donor and alumni events. The brochure’s purpose was to deliver a high-level, strategic overview of the school and its newly established strategic plan, while also incorporating clear calls to action that encourage readers to learn more and support the mission.
The Process
Research
I conducted extensive research for this project. I gathered and reviewed our existing materials and examined how peer institutions present similar content. I also explored design inspiration on platforms like Pinterest and Behance. Our goal was to create something formal and academic, yet still forward-thinking.
While we initially considered a traditional brochure or pamphlet format, the volume and depth of content required a different approach. Ultimately, we decided on a square, saddle-stitched booklet that allowed for a more spacious, elevated presentation.