Science & Society Magazine

Approach and Strategy

In my second year on the job as Marketing Specialist at the Yale School of Public Health, I took full creative lead on the design of Science & Society, our yearly print alumni magazine — marking the first time the publication was produced fully in-house after years of outsourcing. This project was a major opportunity to create a clean, readable, Yale-aligned visual experience.

Our goal was to deliver a publication for YSPH alumni that presented enjoyable stories and complex research clearly and attractively, using a simple design approach that felt authentically Yale.

I partnered closely with the content team, who traditionally project manages the project, to align on the overall design direction, vision, and theme for this year’s magazine:

• We held initial meetings to discuss visual goals and storyboard the magazine’s structure.

• I researched layout designs, looking at peer institution publications and Pinterest for inspiration.

• I created draft layouts using placeholder text so the team could review and approve the design as the content was being finalized.

Since the magazine was rebranded in 2024, it has been best practice to select one main secondary color to complement the primary palette. For the How to Talk About Public Health edition, I selected a pink color to complement Yale’s primary palette and to create continuity with the branding for an upcoming Public Health Trust Conference.