The Public Health Poets Department (YSPH’s Version)
For all my Swifties out there, this one’s for you. I am a huge Taylor Swift fan, which means I always capitalize on a new album trend when we have the chance.
Timeframe: April 2024
Role: Social media strategist and designer
When The Tortured Poets Department (TTPD) was released, I noticed a trend where people were using the song titles to reflect experiences in their professional or personal lives. To leverage this trend, we added a public health twist, connecting the titles to relevant public health themes.
We were able to capitalize on the trend in a timely manner and tailor it to our audiences, which contributed to its strong performance. Overall, the post was very well received and widely shared. View the post on Instagram here.
