The Public Health Poets Department (YSPH’s Version)
For all my Swifties out there, this one’s for you. I am a huge Taylor Swift fan, which means I always capitalize on a new album trend when we have the chance.
Timeframe: April 2024
Role: Social media strategist and designer
When The Tortured Poets Department (TTPD) was released, I noticed a trend where people were using the song titles to reflect experiences in their professional or personal lives. To leverage this trend, we added a public health twist, connecting the titles to relevant public health themes.
We were able to capitalize on the trend in a timely manner and tailor it to our audiences, which contributed to its strong performance. Overall, the post was very well received and widely shared. View the post on Instagram here.
Quantitative Analytics (Instagram)
19,260 impressions
20.15% engagement rate
60 follows
184 saves
1445 shares
